THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE
نویسندگان
چکیده
منابع مشابه
Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method
Blue Ocean Strategy with Innovation in the field of strategy offers a set of specific tools and approaches to create value. Therefore, it is important to apply this strategy among market leaders who use a value creation strategy to maintain and maintain competitive advantage. The purpose of this paper is to design a Blue Ocean strategy model among market leaders in the food industry. This study...
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چکیده: هدف اصلی این مطالعه ی توصیفی تحقیقی در حقیقت تلاشی پساروش-گرا به منظور رسیدن به نتیجه ای منطقی در انتخاب مناسبترین راهکار آموزشی بر گرفته از چارچوب راهبردی مطرح شده توسط والدمر مارتن بوده که به بهترین شکل سازگار و مناسب با سامانه ی آموزشی ایران باشد. از این رو، دو راهکار آموزشی، راهکار ارتباطی و راهکار بازساختی، برای تحقیق و بررسی انتخاب شدند. صریحاً اینکه، در راستای هدف اصلی این پژوهش، ر...
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ژورنال
عنوان ژورنال: JURNAL MANAJEMEN TRANSPORTASI DAN LOGISTIK
سال: 2017
ISSN: 2442-3149,2355-472X
DOI: 10.25292/j.mtl.v2i2.118